Hi everyone, Our colleagues at the Advisory Board for the Arts are hosting an executive roundtable on their new study regarding the engagement of Millennial and Gen Z audiences - usually reserved for members of ABA they have extended the invitation to PAC Australia exec and board members. Please see details below if you are interested in joining. Dear colleagues, I am excited to extend an invitation from ABA to a highly interactive virtual executive roundtable<https://www.advisoryboardarts.com/virtual-roundtables-2026> designed exclusively for CEOs and Executive Directors on July 9th at 16:30 AEST (UTC+10). Space is limited to 15 participants per session, so we encourage you to register early.<http://tickettailor.com/events/advisoryboardforthearts/2196400> This session will center on one of ABA's signature research studies of the year -- our new study on how arts and culture organizations can more effectively engage Millennials and Gen Z (ages 18-45), collectively referred to as the Next Generation. The research challenges long-held assumptions about the Next Generation, replaces myth with evidence, and highlights case examples from organizations worldwide that are successfully adapting their strategies. Specifically, we will explore how these insights can help you: * Understand the motivations, interests, and behaviors of younger people regarding leisure, arts, and culture * Recognize why prioritizing the Next Generation is essential for long-term relevance and sustainability * Develop a strategy to achieve a new balance - placing equal emphasis on engaging the Next Generation alongside the art being presented, with actionable case studies from leading organizations. We hope you will join us for this timely conversation and look forward to hearing your perspective among a small group of peers navigating similar strategic questions. Thank you, Katherine Katherine Connor (she/her) Executive Director | PAC Australia | +61 (0) 419 428 412 | paca.org.au<http://www.paca.org.au/> [cid:image001.gif@01DCF9BF.EF1039C0]<https://apax.org.au/> [A red circle with a white letter f in it Description automatically generated]<https://www.facebook.com/pacaustralia> [signature_2482306534] <https://www.linkedin.com/company/performing-arts-connections-australia> [signature_1587814422] <https://apaca.us15.list-manage.com/subscribe?u=17268242394b2278ede3a3716&id=...> [signature_883882369] <https://paca.org.au/members/login.php> [signature_249193979] <https://paca.org.au/resources/touringcharter/> I acknowledge the Whadjuk people of the Noongar nation, on whose land I live and work, and pay respects to their Elders past and present. If this email arrives in your inbox out of hours, I don't expect you to read, action or reply to it outside of your working hours.
