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Hi Katherine
Great news and I agree, a very important piece of work. Congratulations and thank you for pushing this along. I would also be interested to be involved in whatever way is appropriate . So let me know if there is an opportunity.
Thanks
Drew
Drew Dymond
Manager Albany Entertainment Centre
Albany Entertainment Centre
Arts and Culture Trust
T 08 9844 5011
From: Heidi Irvine (she/her) via PAC Australia Board <board@ask.paca.org.au>
Sent: Monday, 30 March 2026 17:57
To: Ian English <ian@staijservices.com.au>; Katherine Connor <katherine@paca.org.au>; board@ask.paca.org.au
Subject: [PAC Australia Board] Re: Embargoed - audiences project
Agree Ian, and very excited about the possibilities of all this - from the conversations to potential outcomes. Great work!
Side question - are Board Members allowed to participate or observe any of the roundtables?
I would be keen to apply to participate but understand I may not be able to due to my role on the board. If so, then I would love to be a silent observer of one of the roundtables.
Thanks Kath. Happy to have this conversation one on one if more appropriate - but thought there might be other board members who have the same question!
Best, Heidi x
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From: Ian English via PAC Australia Board <board@ask.paca.org.au>
Sent: Monday, March 30, 2026 8:40:05 PM
To: Katherine Connor <katherine@paca.org.au>;
board@ask.paca.org.au <board@ask.paca.org.au>
Subject: [PAC Australia Board] Re: Embargoed - audiences project
Congrats on the successful outcome of this.
Great project and a good potential nett contribution for PAC
Cheers
Ian
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From: Katherine Connor via PAC Australia Board <board@ask.paca.org.au>
Sent: Monday, March 30, 2026 8:27:25 PM
To: board@ask.paca.org.au <board@ask.paca.org.au>
Subject: [PAC Australia Board] Embargoed - audiences project
Hi everyone,
I’m very pleased to confirm that Creative Australia have signed off on a funding proposal for PAC Australia alongside Amy Maiden to move forward with a series of roundtables on the critical issues of audience development and retention in Australia. We had originally envisaged this work as an Audience Summit, inviting a whole-of-sector discussion, however through a lot of discussion and workshopping of the concept, we landed on a series of roundtables with invested leaders (CEOs, Artistic Directors, Programmers, Marketing Directors) to identify and confirm the interventions, resources and game-changing strategies to really shift the dial.
The focus will be on performing arts and participants invited from a wide range and scale of organisations (including independents). Importantly, we are looking to de-silo commercial and subsidised organisations in this project.
This is a critical development in shifting the focus in the sector to audiences, and important positioning for PAC Australia.
I’ve attached an outline of the project for your information; conscious that we will be well advanced with this project by the next board meeting.
Please note this project is still embargoed for another couple of weeks. There will be a call out for participants; we expect that there will be wide-ranging interest, and based on our experience with the national touring roundtable, this needs to be managed very carefully.
Creative Australia are supporting this project with approx. $125K – the exact amount is pending final confirmation of travel costs – of which PAC will net $25K before costs, which will support our EOFY position with an expected dip in investment portfolio income etc.
Any questions, please let me know.
Many thanks,
Katherine
Katherine Connor
(she/her)
Executive Director | PAC Australia | +61 (0) 419 428 412 | paca.org.au
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