Hi everyone,

I’m very pleased to confirm that Creative Australia have signed off on a funding proposal for PAC Australia alongside Amy Maiden to move forward with a series of roundtables on the critical issues of audience development and retention in Australia. We had originally envisaged this work as an Audience Summit, inviting a whole-of-sector discussion, however through a lot of discussion and workshopping of the concept, we landed on a series of roundtables with invested leaders (CEOs, Artistic Directors, Programmers, Marketing Directors) to identify and confirm the interventions, resources and game-changing strategies to really shift the dial.

The focus will be on performing arts and participants invited from a wide range and scale of organisations (including independents). Importantly, we are looking to de-silo commercial and subsidised organisations in this project.

This is a critical development in shifting the focus in the sector to audiences, and important positioning for PAC Australia.

I’ve attached an outline of the project for your information; conscious that we will be well advanced with this project by the next board meeting.

Please note this project is still embargoed for another couple of weeks. There will be a call out for participants; we expect that there will be wide-ranging interest, and based on our experience with the national touring roundtable, this needs to be managed very carefully.

Creative Australia are supporting this project with approx. $125K – the exact amount is pending final confirmation of travel costs – of which PAC will net $25K before costs, which will support our EOFY position with an expected dip in investment portfolio income etc.

Any questions, please let me know.

Many thanks,

Katherine

Katherine Connor

(she/her)

Executive Director | PAC Australia | +61 (0) 419 428 412 | paca.org.au

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